On Tuesday, the spotlight will shift to Tim Cook, Apple Inc.'s new chief executive, as he faces his first public test since taking the reins from Apple co-founder Steve Jobs.
Apple is expected to unveil its next-generation iPhone at an invitation-only event at its Cupertino, Calif., headquarters scheduled to begin at 1 p.m. ET.
In the past, Mr. Jobs has served as chief showman at product launch keynotes, but Apple hasn't said who will present at Tuesday's iPhone event.
Unlike some recent keynotes, Apple doesn't plan to stream video of Tuesday's event on the Internet.
Mr. Cook avoided the spotlight when he served as the company's chief operating officer, even when he filled in for Mr. Jobs twice during the former CEO's medical leaves in 2004 and 2009. When Apple unveiled its iPhone 3G S model in the midst of one of Mr. Jobs' absences, the product launch event was run by Apple's marketing chief, Phil Schiller.
Journal Community .Mr. Cook is a computer industry veteran who joined Apple in 1998 to help stabilize the company by making its manufacturing more efficient. He eventually took on further responsibilities for the company's sales and operations, but isn't known by the public as a product design and marketing master like Mr. Jobs.
Mr. Cook's typically reserved demeanor has become more open in recent months. Shareholders have said they're impressed by how Mr. Cook has stepped into a more public role, and have expressed confidence in his leadership.
Apple is expected to unveil its next-generation iPhone at an invitation-only event at its Cupertino, Calif., headquarters scheduled to begin at 1 p.m. ET.
In the past, Mr. Jobs has served as chief showman at product launch keynotes, but Apple hasn't said who will present at Tuesday's iPhone event.
Unlike some recent keynotes, Apple doesn't plan to stream video of Tuesday's event on the Internet.
Mr. Cook avoided the spotlight when he served as the company's chief operating officer, even when he filled in for Mr. Jobs twice during the former CEO's medical leaves in 2004 and 2009. When Apple unveiled its iPhone 3G S model in the midst of one of Mr. Jobs' absences, the product launch event was run by Apple's marketing chief, Phil Schiller.
Journal Community .Mr. Cook is a computer industry veteran who joined Apple in 1998 to help stabilize the company by making its manufacturing more efficient. He eventually took on further responsibilities for the company's sales and operations, but isn't known by the public as a product design and marketing master like Mr. Jobs.
Mr. Cook's typically reserved demeanor has become more open in recent months. Shareholders have said they're impressed by how Mr. Cook has stepped into a more public role, and have expressed confidence in his leadership.
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